Register for I4JM Conference
The founding members of the Institute for Journey Management will meet in Amsterdam on March 31st and April 1st 2025.
Driving innovation, collaboration and standards for Journey Management
Bringing the industry together to share best practices and benchmarks for Customer Experience success.
Our Mission
To unite journey management ecosystem vendors, practitioners, and organizations in a collaborative, non-profit initiative that enables the development of integrated, holistic approaches to journey management.

Core Objectives
Educate the Market
Drive awareness of Journey Management's pivotal role in achieving exceptional customer experiences.
Empower Adoption
Provide organizations with practical tools, resources and benchmarks for seamless implementation and scaling.
Foster Collaboration
Establish a vibrant ecosystem where everyone can exchange insights, share best practices and co-create solutions.
Demonstrate Impact
Showcase the value of journey management through benchmarks, success stories and case studies.
Standardize Practices
Develop and advocate for universally accepted standards to ensure interoperability and streamlined operations.

Leadership Team
Mark Smith
MSmith@i4jm.org
(617) 320 4866
Ray Gerber
RGerber@i4jm.org
(850) 502 7505
Founding Members
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Alterian
FOUNDER
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Cemantica
FOUNDER
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CSG
FOUNDER
-
Forrester
FOUNDER
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Genesys
FOUNDER
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InQuba
FOUNDER
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JourneyTrack
FOUNDER
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TheyDo
FOUNDER

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